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Clear Cooperation Policy (CCP) Plot Twist DOJ Stance
Clear Cooperation Policy (CCP)

Clear Cooperation Policy (CCP) Drama Plot Twist

In a surprising twist in the ongoing commissions lawsuit, the DOJ has called out misleading statements about its stance on the Clear Cooperation Policy (CCP). While the DOJ hasn’t taken a definitive position on whether CCP is anticompetitive, it highlights concerns about practices favoring large brokerages. This development has significant implications for both large and small brokerages, as well as the broader real estate market. Dive into the details and share your thoughts on the potential impact of off-MLS marketing for various property types.

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March 20, 2025
Realtor.com
NAR

Who Really Owns Realtor.com?

Curious about who really owns Realtor.com? Misconceptions about the ownership of Realtor.com are widespread, with many believing that the National Association of REALTORS® (NAR) owns and operates the site. However, this is not accurate. Let’s establish the facts and clear up the misconceptions 📖✨

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March 18, 2025
Zillow Advocates for Clear Cooperation Policy CCP
Clear Cooperation Policy (CCP)

Zillow Advocates for NAR Clear Cooperation Policy

Zillow’s Errol Samuelson supports transparency in real estate listings and the Clear Cooperation Policy (CCP). However, some industry professionals argue that the CCP limits creative marketing strategies and can harm clients. They advocate for abolishing the CCP and the NAR membership requirement for MLS access to allow more flexibility and democratized access to listings.

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March 17, 2025
News

Compass is NOT Buying BHHS (HomeServices of America)

Recently, rumors circulated that Compass was in talks to acquire Berkshire Hathaway HomeServices (BHHS). However, Gino Blefari, CEO of HomeServices of America, has firmly denied these claims, stating that BHHS is not for sale. This article explores the impact of these rumors on the real estate market and provides actionable marketing tips for agents to attract hot leads and grow their business.

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March 14, 2025
The Housing Market is Improving, but Buyers are Anxious
Market Trends

The Housing Market is Improving, but Buyers are Anxious

The housing market is showing signs of improvement, but potential buyers remain cautious due to economic uncertainties. Real estate agents can capitalize on this market by leveraging hyperlocal marketing, creating effective landing pages, and utilizing social media advertising to attract hot leads. This article provides actionable tips for agents to navigate the current market and grow their business.

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March 14, 2025
Redfin Real Estate Sign - 100% Commission Real Estate Brokerage Easy Realty
News

Rocket Mortgage Acquires Redfin: A New Chapter in Real Estate

Rocket Mortgage’s $1.75 billion acquisition of Redfin aims to create a seamless home-buying experience by integrating their services. This strategic move enhances the customer journey from home search to financing.

Meanwhile, Easy Realty is revolutionizing the industry with a 100% commission split, in-house mortgage services, and unlimited leads from its marketing agency. This article explores the implications of Rocket’s acquisition and how Easy Realty is setting new industry standards.

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March 11, 2025
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